SYNC PROJECT

Sync Project was founded at MIT in Boston by a leading team of designers, scientists and technologists. Their mission was to leverage advances in neuroscience, machine learning, and media consumption to create the world’s largest and most comprehensive database on how different types of music positively affect our neurology and physiology.

Sync Project asked me to work on the strategic positioning for their endeavour, and then create an indicative direction for their identity and app design to help them seek further investment. In 2018, Sync Project was wholly acquired by Bose Corporation for an undisclosed figure.