Pepsi Smart Can

Driven by rapid advances in technology and evolving audience behaviour, influencer marketing is the modern face of the marketing mix. With billions invested every year in influencers to grab the diminishing attentions of consumers on social media, how do brands cut through?

Pepsi Smart Can was conceived as a one-off celebration of the modernity and digital-first nature of the new Pepsi identity. The device uses a flexible AMOLED display with a 4-watt speaker to showcase branded content in an entirely new format. With the addition of LTE connectivity, spatial and motion sensing, and a purpose-built cloud-based CMS, the concept took on a whole new life, becoming a connected device allowing influencers to receive custom media, anytime, anywhere.